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The workplace certainly has changed
in the past ten years. Who knew that e-mail and the Internet
would play such a large role in day-to-day communication?
Once considered fads, these tools have become as common as
the telephone and fax machine in the office scene.
Internal company Web sites, called intranets, are riding the
wave of this e-popularity. Often considered a staple of human
resource departments, intranets are expanding to keep employees
informed through a variety of services.
What Is an Intranet?
An intranet is a client-server
application, developed using Web tools, that runs on an internal
network. At first glance an intranet looks just like the Internet.
The difference is that information placed on intranet Web
pages is usually intended for internal use only protected
by a firewall to ensure company privacy.
Why Have an Intranet?
Advantages of a corporate
intranet are numerous. Most provide a means for employees
to receive immediate, accurate information about the company
and to communicate among themselves.
According to a recent survey of 295 US Companies, intranets
are used to:
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enhance employee communication
78% |
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improve service to employees
59% |
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promote common corporate
culture 45% |
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refocus human resources on
strategic activities 29% |
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reduce cost 28% |
| (Source: Watson
Wyatt Worldwide) |
Companies are also using the intranet to
expand services to their employees:
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Microsoft, Nordstrom
and 3M offer their employees online shopping via the intranet. Employees
receive special product discounts. |
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Some companies
use the intranet in a townhall setting where workers and management
can express thoughts, post statements and make announcements |
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Others use their
intranets to provide employees with benefits information and tax forms,
including areas where they can check on 401(k) investments and keep
up on industry developments |
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Another use includes
business-to-business vendor relationships. Manufacturers and suppliers
may wish to view or contribute certain pieces of information to each
others intranets to facilitate the ordering process. For example, when
Dell computer receives an order via the Ford intranet, it knows immediately
what type of worker is ordering and what kind of computer he needs.
The company assembles the proper hardware and even installs the correct
software, some of which consists of Ford-specific code that's stored
at Dell.*
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Think
You're Not Large Enough for an Intranet?
Think again. A Watson Wyatt Worldwide
survey found that 74% of smaller companies used an intranet for delivering
human-resource services. Even if a company has a small number of employees,
it can use the intranet to its advantage. The success depends not on the size
of the company, but on cost savings from time saved and an increase in productivity.
*Gurley, J. William. "Above the Crowd: A
Dell for Every Industry." Fortune Dec. 10 1998: 167+.
1. Tom Peters, The Circle of Innovation
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